What you’ll learn
A complete, practical path through modern digital marketing — SEO, social media, paid advertising and content — capped off with a dedicated module on using AI inside real marketing workflows.
Curriculum
- Marketing foundations & consumer psychology
- SEO: keyword research, on-page, technical, off-page
- Social media strategy across Instagram, LinkedIn and YouTube
- Google Ads & Meta Ads campaign structure
- Content marketing & copywriting
- AI marketing: ChatGPT workflows, prompt engineering, AI analytics
- Real client-style capstone project
Who this is for
Beginners who want a job-ready skill set, and marketers who want to fold AI into their existing workflow.